In my last blog I presented the BHAG of redefining engagement. Not just looking at it through a different lens, but seeing it through the power of technology - a Virtual Reality headset. Online giving has done it for Stewardship. Web integration & workflow automation can do the same for engagement.
I break engagement into three parts: Outreach, Follow-up and Connection. I compare them to the business processes of Marketing, Sales and On-boarding. Today we're talking about Outreach, the Marketing side of engagement.