What do you think about your website? Does it accomplish what you wish it would for your church or organization? This past year we spent a lot of time asking and analyzing these questions for our website.
That's why we were so excited last week to publish the results of our work. Check it out. There are all kinds of articles and blog posts out there from professional marketing and website design firms that are incredible. We don't pretend to compete with them. But, we did learn some things along the way.
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Tags:
Best Practices,
Communication
All of us realize that email marketing and website hosting are two different things. However, as we talked about last week's release of email links for text and social with our development team; we recognized that hosting email content was just a half step from being able to provide hosting for landing pages.
It was so close in fact that we decided to build a Landing Page feature and released it with Email Links last week. You can find it on Content Pages option under the Communicate button.
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Tags:
New Release,
Communication
Not everyone opens emails, so making them accessible by using text and social media will significantly help you get your messages in front of more people. Last night we released a new feature that gives you the ability to create links that you can share anywhere.
In addition to this useful upgrade, here are a few other email system improvements that we added to this release. All of these are customer suggestions described in detail below. We will also walk through these releases in the Communication briefing next Tuesday (9/20) at 2 Eastern / 1 Central / 12 Mountain / 11 Pacific.
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Tags:
New Release,
Communication
The other day I did a podcast on using ChMS for discipleship with my friends at Missional Marketing. I have loved learning from them and thought you might as well. So, I asked them to write a guest blog post for me.
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Tags:
Best Practices,
Communication
Happy week after Easter. You likely spent a lot of time preparing for last Sunday and now it's over. Hopefully, you had a lot of guests and collected their information.
I know you're exhausted, but you really need to follow up with these people. You'll be tempted to do something simple like a single "thank you" letter or email to invite them back. But, you worked so hard! Why not take follow up to a new level by setting up a drip campaign to continue to serve them? The difference is bigger than you think and it's easier to do than you think.
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Tags:
Automation,
Communication
You guys, email is not dead! Sure, texting is emerging (we have you covered there) and social messaging and apps are vying for attention, but check out this stat in the Hubspot article, The Ultimate List of Email Marketing Stats for 2021.
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Tags:
Best Practices,
Reports,
Communication
When you give a company your email address, they use it to cultivate your interest in their product or service over time. If you like it, you read a subject line or even open an email once in a while. If you don't, you ignore it or unsubscribe. And, guess what, it works.
What if you did the same thing to reach people in your community? What might that process look like and what tools do you need to make it happen?
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Tags:
Registration,
Automation,
Communication
Peace on earth and goodwill toward men. This chorus about the coming Messiah is especially good news for us in 2020. Our family so longed for this gospel message that we decided to put up our Christmas tree on Halloween day!
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Tags:
Automation,
Communication
Let's face it, working through Connection Cards consumes a lot of staff time. Administrative staff spend time entering data, sending communication and making follow-up assignments. Ministry staff spend time trying to connect with people, personally leaving too many voicemails that never get further follow-up.
A Digital Connection Card used in conjunction with our Workflow and Assimilation Tracking is the system you are looking for to free up time from tedious work and optimize personal relationships.
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Tags:
Automation,
Communication
If you pour out your time and heart to pick the right font, images, navigation and content for your website. If it drives you crazy to see unbranded or rogue email templates being used by staff. If you wish there were a way to connect your social media and streaming messages to your communication process. You must be responsible for your church's communication.
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Tags:
Automation,
Communication
In 2 Corinthians 11:28, Paul writes, "Besides everything else, I face daily the pressure of my concern for all the churches."
Pastors these days know exactly what Paul is referring to. They've felt the uncertainty of cancelling worship services for the first time in their church's history. They hear the conflicting counsel about re-opening. They feel the angst of political polarization. They care for out-of-work friends and family. They sincerely pray for the critically ill.
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Tags:
Automation,
Communication
The thesis of this series has been that Website Integration and Workflow Automation can do for Engagement (Outreach, Assimilation, and Connection) what Online Giving has done for Stewardship. That is, provide a technology solution for accomplishing a major ministry objective in a way that is not dependent on large group gatherings. The current pandemic has forced us to use more virtual tools than ever. Let's not waste what we've learned.
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Tags:
Automation,
Communication