Boyd Pelley

Boyd Pelley
Co-founder, Churchteams. From 1990 to 2008 served as discipleship, administrative and family pastor of churches in New Mexico, Nebraska and Texas. Married 30+ years, 2 married adult children.
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Recent Posts

Virtual To Reality: Don't Waste The Pandemic

Posted by Boyd Pelley on 9/15/20 10:10 AM

The thesis of this series has been that Website Integration and Workflow Automation can do for Engagement (Outreach, Assimilation, and Connection) what Online Giving has done for Stewardship.  That is, provide a technology solution for accomplishing a major ministry objective in a way that is not dependent on large group gatherings.  The current pandemic has forced us to use more virtual tools than ever.  Let's not waste what we've learned.

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Tags: Assimilation, Email Marketing

Moving Connection From Virtual To Reality

Posted by Boyd Pelley on 9/1/20 10:15 AM

In Moving Assimilation From Virtual To Reality, we traced a couple's journey through a completely online process of identifying with a ministry designed to help people in distressed marriages.  We got them to the point of coming to a meeting the first time. 

They show up, a bit timid at first, but the friend who called them meets them, shows them around (unless meeting online) and introduces them to a few others.

In our business, we intentionally blur the line between sales and on-boarding.  For instance while doing a 30 day free trial (sales process), we will upload data, set up a text-to-church phone number, and make webinar training available (all on-boarding elements).  This gives prospective clients the opportunity to better experience our software enabling them to make a more confident choice. 

But once, they subscribe / commit to Churchteams, we are even more intentional about helping them on-board.  We'll upload the rest of their data including attendance and giving history.  We'll do custom one-on-one sessions to customize the software to the church's culture and structure.  We'll get online giving set up.  We'll encourage them to call or email for support.  And much more.  We do all this because we know that the first three to six months of using our software are critical for effectively realizing its potential.

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Tags: Assimilation, Email Marketing

Moving Assimilation From Virtual To Reality

Posted by Boyd Pelley on 8/25/20 10:00 AM

A few weeks ago I introduced the idea of virtual outreach.  More specifically how to use inbound marketing tools to engage your community.  The goal, just like in business, is to get both contact and interest information.  The next step is to build a campaign to use this information to address the person's interest and move them toward Christ and the church - assimilation.  This is sales in business.

In our business, the sales process begins when someone signs up to learn more and stay in touch with us, does a live or automated webinar, and/or signs up for a 30 day free trial.  Each of these represent a different level of interest and response.  This weekly blog post goes to everyone as a way to stay in touch with us and learn about Church Management Innovation.  Both the webinars and the 30 day trials have automated follow up processes in place to make sure no one falls through the cracks.  These include emails, texts, videos, and personal phone calls.    

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Tags: Assimilation, Email Marketing

New! Safety Option For Kids: Room Check-in Count & Close.

Posted by Boyd Pelley on 8/18/20 9:45 AM
Kids returning to school in the midst of this Covid pandemic is a headline every day and will be for the next month or two.  It raises big concerns for churches as well as they think about restarting Sunday morning children's programming.
 
A few weeks ago, I offered an idea and process for getting a " Medical Affirmation Before Check-in."  In response to a large client's request, last night we released another helpful kid's ministry re-start safety feature that you need to know about.  We call it Room Check-in Count and Close.
 
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Tags: Check-in & Family, New Release

New!  Auto-save.  No more lost email drafts.

Posted by Boyd Pelley on 8/11/20 10:30 AM

If you're reading this, you've been there.  In the middle of putting together a stellar email.  The layout was mostly done.  The content was clean and crisp.  Then you get a phone call. Without thinking you look up information in the database or look at a Churchteams registration on your website.  As soon as your done you try to go back to the email and it's gone.

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Tags: New Release, Communication

Moving Outreach From Virtual to Reality

Posted by Boyd Pelley on 8/4/20 4:55 PM

In my last blog I presented the BHAG of redefining engagement. Not just looking at it through a different lens, but seeing it through the power of technology - a Virtual Reality headset.  Online giving has done it for Stewardship.  Web integration & workflow automation can do the same for engagement.

I break engagement into three parts: Outreach, Follow-up and Connection.  I compare them to the business processes of Marketing, Sales and On-boarding.  Today we're talking about Outreach, the Marketing side of engagement.

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Tags: Assimilation, Email Marketing

Moving Engagement From Virtual to Reality

Posted by Boyd Pelley on 7/28/20 10:00 AM

Several months ago, the XP of a large church in Florida mentioned to me that they no longer think of first time worship attenders as first time guests. They had discovered, even before the Coronavirus Pandemic, that all their first time attenders had watched the service online at least once before attending.  That conversation grabbed my imagination and has been a frequent conversation topic since.  How can we use today's technology to move church engagement from virtual to reality?

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Tags: Assimilation, Email Marketing

How About A Medical Affirmation Before Check-in?

Posted by Boyd Pelley on 7/21/20 10:15 AM

Another Covid 19 Pandemic audible.  Last week an Executive Pastor friend, David Jordan, called to talk through including a medical form in the check-in process.  They had decided to continue to meet live even with much lower numbers - around 20% of old normal.  Like most XP's, he's a planner anticipating when they start back with children's ministry and check-in.

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Tags: Check-in & Family

How To Manage Requests For Personnel, Funds, Resources ...

Posted by Boyd Pelley on 7/14/20 10:45 AM
An important feature in facility management software like eSpace from last week is the ability to require approval for use of a room or resource.  Many churches need a similar process for approving personnel and purchases.  A client asked me last week if we had a way to provide this process in Churchteams so that their staff could keep everything in one software.
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Tags: Giving, Best Practices

How to test the integrity of your ministry structure.

Posted by Boyd Pelley on 6/30/20 10:45 AM
 
Ministry structure that was once strong and vibrant can collapse just like this barn. A lot of factors go into this.  Bad design. Poor materials. Hubris. Apathy. Accidents. Finances. Disease. Vision leakage. Personnel change. Weather. 
 
I'll leave it to others to diagnose. I just know it is a real thing.  We see it all the time in our work with churches as their accounts with us mature and are used more broadly. 
 
Almost since the beginning of the company I've said that the two primary roles of church software are: 1) to help define structure that reflects the church's strategy, and 2) provide feedback that informs vision.  Vision drives strategy. Strategy drives structure. Structure drives feedback. Feedback informs Vision. This is the cycle of ministry praxis.  Any missing or lame segment, over time, can bring down the house. 
 
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Tags: Best Practices

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