Think about it.  Whenever you sign up for anything online, you are REQUIRED to provide an email address.  Often it becomes your username.  Email is as important to your Internet identity as your address is to your geographic identity. 

And email is an important part of church communication. The challenge is to effectively target the people with whom you want to communicate.  Our report filters allow you to select people based on group involvement (or not), any member attribute and even giving habits.  

These weeks of churches not being able to physically meet due to Covid 19 are requiring us to review and upgrade our thoughts about communication.  It seems like a perfect time to start a series I've been thinking about on email and email marketing.

I started this series more than a month ago but got sidestracked on topics related to the Covid 19 crisis.  The pandemic has only ramped up.  But, for a moment, let's refocus on how we help a church measure how well they are multiplying disciples.

Jesus didn't mentor his disciples just to make them better men.  His goal was for them to mentor other people who would do the same thing.  Paul was super clear on this multiplication model of mentoring in 2 Timothy 2:2.

We who are captivated by the privilege and challenge of this calling are part of a growing movement of churches owning the multiplication vision.  Our experience has shown us that consistency and conversations are two powerfully helpful measures of multiplication.

All of us miss being together on Sundays but we're finding new paths to stay connected.  Like the creative ways many of you are using Text-to-Church to help.

One recent idea was to use All Check to have people text to let us know they were watching the live-stream or video.  It also gives them an opportunity to respond, give and stay informed.  Like a church bulletin, but on steroids.

But there was a problem.  The system required starting up a label printer in order to use Check-in.  So, we changed development priorities last week and are excited to release an upgrade to Check-in that allows you to create an automatic check-in start up schedule without having to start a label printer.   

I was so encouraged by this email from Kelly, a church admin assistant, in response to How we help the church be the church.

"Thanks for all of your help during this time. We have had two families already connect using the set-up in Churchteams. One from our church and the other is un-churched. They happen to live right across the street from one another and hooked up after seeing the link on FB. Thank you for all of your help in getting our church ready for serving our community during these difficult times."

Covid 19 has made social distancing a new part of our everyday vocabulary and it's impacting our church.   Last Sunday our pastor preached to a camera in an empty auditorium.  It looks like there will be a lot more of that.

He reminds us regularly that the building isn't the church, we are.  The building is just the place the church meets.  Now that we are social distancing and cannot meet in the building, how's the church supposed to meet?  Like everything else, we wonder, what will technology do?  If online applications were different parts of a church facility, what function would each application provide?  It's a good question.  Here's my take:

All across the country today, churches are empty because of the Coronavirus pandemic. 

I've loved reading  notes from pastors encouraging their people to trust God and then love and care for one another.  

This is a time for the church to shine!  And we built Churchteams to be the light on the hill for decentralized ministry.  Our team started talking about that and we came up with some ways beyond the Sunday experience that Churchteams can help your church be the Church (not a cap typo) during this crisis. 

Last night the President  banned at-risk travel and made available loans to help businesses through the Cornovirus Pandemic.  The NBA season is over.  And the NCAA tournament won't have spectators.  What!  March madness without the crowd?

Last week we were at the Exponential Conference in Orlando.  It is an exciting gathering of thousands of people devoted to multiplying leaders and planting churches. Our many conversations with men and women enthusiastically pursuing a life of significance through mentoring and multiplication reminded me again of why we started Churchteams.