I recently updated some of my old blog posts about Text-to-Church. In them I made the case that people already text and many don't want to download or use another App.
However, with all our work preparing for and launching our Member App, I have a different perspective.
Using these two features together adds depth to your overall church communication strategy. By that I mean it enables you to more effectively reach people at different places on their journey and respect their different preferences.
Some people prefer to Text since they know it and use it so much already. Others prefer the App so they have one place to go for church stuff.