The other day I did a podcast on using ChMS for discipleship with my friends at Missional Marketing.  I have loved learning from them and thought you might as well.  So, I asked them to write a guest blog post for me. 

Happy week after Easter.  You likely spent a lot of time preparing for last Sunday and now it's over.  Hopefully, you had a lot of guests and collected their information. 

I know you're exhausted, but you really need to follow up with these people. You'll be tempted to do something simple like a single "thank you" letter or email to invite them back.  But, you worked so hard!  Why not take follow up to a new level by setting up a drip campaign to continue to serve them?  The difference is bigger than you think and it's easier to do than you think.

You guys, email is not dead!  Sure, texting is emerging (we have you covered there) and social messaging and apps are vying for attention, but check out this stat in the Hubspot article, The Ultimate List of Email Marketing Stats for 2021.

Peace on earth and goodwill toward men.  This chorus about the coming Messiah is especially good news for us in 2020.  Our family so longed for this gospel message that we decided to put up our Christmas tree on Halloween day!  

Let's face it, working through Connection Cards consumes a lot of staff time.  Administrative staff spend time entering data, sending communication and making follow-up assignments.  Ministry staff spend time trying to connect with people, personally leaving too many voicemails that never get further follow-up.

A Digital Connection Card used in conjunction with our Workflow and Assimilation Tracking is the system you are looking for to free up time from tedious work and optimize personal relationships.

If you pour out your time and heart to pick the right font, images, navigation and content for your website.  If it drives you crazy to see unbranded or rogue email templates being used by staff.  If you wish there were a way to connect your social media and streaming messages to your communication process.  You must be responsible for your church's communication.

In 2 Corinthians 11:28, Paul writes, "Besides everything else, I face daily the pressure of my concern for all the churches."

Pastors these days know exactly what Paul is referring to.  They've felt the uncertainty of cancelling worship services for the first time in their church's history. They hear the conflicting counsel about re-opening. They feel the angst of political polarization.  They care for out-of-work friends and family. They sincerely pray for the critically ill.    

The thesis of this series has been that Website Integration and Workflow Automation can do for Engagement (Outreach, Assimilation, and Connection) what Online Giving has done for Stewardship.  That is, provide a technology solution for accomplishing a major ministry objective in a way that is not dependent on large group gatherings.  The current pandemic has forced us to use more virtual tools than ever.  Let's not waste what we've learned.

In Moving Assimilation From Virtual To Reality, we traced a couple's journey through a completely online process of identifying with a ministry designed to help people in distressed marriages.  We got them to the point of coming to a meeting the first time. 

They show up, a bit timid at first, but the friend who called them meets them, shows them around (unless meeting online) and introduces them to a few others.

In our business, we intentionally blur the line between sales and on-boarding.  For instance while doing a 30 day free trial (sales process), we will upload data, set up a text-to-church phone number, and make webinar training available (all on-boarding elements).  This gives prospective clients the opportunity to better experience our software enabling them to make a more confident choice. 

But once, they subscribe / commit to Churchteams, we are even more intentional about helping them on-board.  We'll upload the rest of their data including attendance and giving history.  We'll do custom one-on-one sessions to customize the software to the church's culture and structure.  We'll get online giving set up.  We'll encourage them to call or email for support.  And much more.  We do all this because we know that the first three to six months of using our software are critical for effectively realizing its potential.

A few weeks ago I introduced the idea of virtual outreach.  More specifically how to use inbound marketing tools to engage your community.  The goal, just like in business, is to get both contact and interest information.  The next step is to build a campaign to use this information to address the person's interest and move them toward Christ and the church - assimilation.  This is sales in business.

In our business, the sales process begins when someone signs up to learn more and stay in touch with us, does a live or automated webinar, and/or signs up for a 30 day free trial.  Each of these represent a different level of interest and response.  This weekly blog post goes to everyone as a way to stay in touch with us and learn about Church Management Innovation.  Both the webinars and the 30 day trials have automated follow up processes in place to make sure no one falls through the cracks.  These include emails, texts, videos, and personal phone calls.