How is your church different now than in 2019?

This was the question I asked in my blog on January 11.  It linked to a survey that many of you responded to. 

As I reviewed and organized what I learned from this survey, I came up with "Seven ways life happened to church in the past three years." 

So far, I've written blogs on three of these.  This is the fourth.  The insight is that as a result of the pandemic, we now have a more Cautious Congregation.

Church staff are seeing this in the form of less responsiveness to connection cards; more quickly to say no when asked to volunteer; less engaging in community; and, for many people, a slow return to church life.

These insights come from personal conversations as well as survey responses like these:

One of the most interesting things I've heard from a lot of church leaders is that their Sunday numbers are almost back compared to pre-Covid, but the crowd is different.  There are lots of new faces.  And a lot of the old faces are missing.

Last week we focused on our new Text upgrades rollout, which, by the way, is a game-changer if you missed it.  This week, I'm back to my Life Happened series talking about how technology can help the church navigate the change we've seen the last three years.  The 7 topics for this series came out of the voice of the customer research we recently did to try to pinpoint what actually changed.

Blended worship in 2019 referred to the style of music in services.  Should we offer contemporary, classic, country-western, or blended?  This has been an issue for decades.  

In 2022 blended worship, however, refers to the channels through which worship is offered.  What combination of live worship, Facebook, Youtube, Vimeo, Churchstreaming.tv, or other streaming services should we use?

Change through challenging times is an important part of what it means to walk with God. As the Serenity prayer instructs us, "hardship is the pathway to peace."

One of the reasons hardship leads to peace is that there's a significant part of that path where we're disoriented and uncertain about the terrain on which we're travelling.  It's along this section of the road that faith is built, that is, peace with God.  Covid 19 has been such a roadway for the church.

Happy new year to you and your church teams.  May the Lord give you new insights for reaching people in the almost post-pandemic world of 2022.   

As part of our planning for the future, we recently contracted a Voice of the Customer researcher to interview eight of our most active customers.  There were lots of insights but two stood out to me that I'd like to address talk about in this blog post. 

You guys, email is not dead!  Sure, texting is emerging (we have you covered there) and social messaging and apps are vying for attention, but check out this stat in the Hubspot article, The Ultimate List of Email Marketing Stats for 2021.

If you follow this blog, you know that last week we released an important change to our look and feel.  The post focused on the ability to quickly look at a series of pinned attributes to have a sense of where someone is on your discipleship profile spectrum.

As you can see it gives a picture of their involvement with just a glance.  And it's fully customizable to accommodate the attributes you define as discipleship measures.  (Check out the Discipleship Signs series for more on that.)

Last week I had the opportunity to meet with the men in my Zoom group of business owners at beautiful Lake Chelan in Washington state.  This is a group of men committed to serving the Lord and each other well.  All their stories are amazing.  I'll share more in future blogs. But, this one relates directly to my last blog on marketing and the stages of evangelism.