Values-building in an organization is hard work. I'm not talking about the work of writing something down for a business plan. Nor the work of an executive team on a retreat wrestling over what is most important. The result of this kind of work is a set of aspirational values. These are just seeds.
I'm talking about the hard work of cultivating, planting, watering, fertilizing, weeding, and protecting these seeds. There's no shortcut for this work. It takes time for values to put down roots, sprout, mature, and bear fruit.