I started by researching blog post emails. An average of 3720 emails were sent out each week. An average of 1609 of these were opened. The top 10 were opened by 1727 to 1887 different recipients. Here they are in order starting with the most opened blog email.
Reader's Top 10
Insight. All but one of these were written during the first 2 months of the Coronavirus crisis. All of us were looking for help to navigate uncharted waters. Like you I've walked through dark valleys of sickness, death, distressed marriages, kids and more with family and neighbors. These are the times that forge bonds between people and reveal God's working through community. We walked through this year together.
Next I made a list of the blog posts on strategy that I enjoyed writing and felt would be most helpful to churches from that perspective. After that I rank ordered them. The Digital Connection Card was my favorite but only slightly above Virtual to Reality Engagement. I expect to write and talk much more about both in 2021.
My Top 5 On Strategy
Insight. 2020 accelerated the church's use of Internet technology more than any year in history. It gave us new eyes to look for new ways to connect and care for people. At the end of the day, strategy is about executing the vision Christ gave the church - reaching people far from God and helping them become fully devoted to Him. We have to use technology to help us achieve that.
Finally, I listed the New! release blog posts and sorted them according to the ones that I felt combined the most innovation, agility to meet a need, and hard work on the part of our Development Team. Unbelievable job you guys!
My Top 5 on Technology
Insight. As the old saying goes, "Necessity is the mother of invention." Well, mom was busy this year responding to needs of the church. And, yet, in the midst of that busy-ness we found a way to scale a monumental priority - Scheduled Reports. Software development requires incredible concentration and persistence. Doing that and still being responsive to the needs around us is a gift.
Next week, the first week of the new year, I want to build on this theme of community that we saw in 2020. Now that my webinars are primarily on-demand, I want to do something new. Something more collaborative.