All stories have a bad guy.  The bad guy, of course, is the problem that the hero of the story must confront and be victorious over if the story (our software, church, etc.) is going to be at all interesting. When thinking about our website, we typically assume everyone knows who the bad guy is and start by showing the hero gaining victory over whatever problem they are facing.  That is the goal.  But, what if we add more depth by personifying the bad guy better.

This is week #2 of applying what we learned while building a better website to church websites. Last week, we established that a website tells a story. This week, we start looking at the elements of a good story and how they apply to a website. First, the hero.

On December 31, we launched a brand new, super-upgraded website for Churchteams. If you haven’t seen it, click here to check it out. We started the process 6 months ago and for those of you who are considering redoing or building a website, here’s some things I’ve learned. I am indebted to Don Miller’s work at Storybrand whose blog and book I have consumed, and our marketing partner, Lure Studios, whose team has come alongside and mentored us through this process.  For a few weeks, I'm going to share, in my own words what I've learned about how to build a better website and how I think it applies to building a better church website.  Here is the big picture: