A few years ago, we heard about and met a company that had introduced giving by text overseas and were bringing it to the United States. At first, I was skeptical. We've been doing this long enough to know that not every new thing is an improvement. Adoption is more important in the long run than innovation. We decided to watch, listen and learn. We became convinced in late 2015 and began building our own, integrated, version of text-to-give in mid and late 2016. Last week we rolled it out. Here is how we became convinced.