To read more about Text-to-ME click our dedicated winners page. It gives you a good picture of this feature that many of you already use.
I am a fan of Seth Godin and am in the middle of reading his newest book, This Is Marketing. In this book as in his blogs and other books Godin brings me back to what I believe, like he does, is the essence of marketing in today's world: build a great product that helps people. That's it. That's the focus. If it's good, people will recognize it and tell others. This award is a much appreciated affirmation of this principle and our commitment to it.
Recently I wrote down three questions he asks to help us stay on track. My responses are underlined. I thought you might find them interesting.
That's our promise. Here's one of my favorite pages on our website. We did this months ago. Notice the header. It pretty well ties it all together.